To start we need to assess the platforms that we are building.  We have active engagement on Facebook, Youtube, Twitter, Tumblr and a couple of other Social Media platforms. To engage in a blog marketing strategy is the method that we gravitate to in an effort to reach larger audiences. Here are my notes on the path towards full community engagement in the Roger Smith Social Media program.

1. Get people on the same platforms. Everyone should have their own accounts and be advised on best practices.

• Facebook
• Youtube
• Tumblr
• Twitter
• Other

2. Establish Best Practices

Commenting on youtube videos, facebook posts and blog posts are great ways to engage with people. It demonstrates to the community that you are reading, listening and looking to further engage. It is said that to increase the amount of comments on your blog you should post 10 comments on others.

Sharing is one of the most essential elements of a social media program. We aim to build a culture that actively shares content internally and to larger communities. To use blog platforms to format relevant media is a good way to organize content that can be shared effectively. We have our Social Media hub Roger Smith Life which is a great blog to share content from and a series of Tumblr blogs that are set up to be individualized sharing platforms. I like to describe tumblr accounts as bulletin boards.

Follow and Subscribe to the social media accounts that you like.

“If you like it, share it!” Make sure to share other people’s media more than your own. What goes around, comes around. If you share others’ work, they will share yours.

3. Keep it local, in abundance and be sure to engage offline! Being Social in person is the key to success. Face to face interactions are probably the most important ingredient in an effective Social Media Strategy. If you localize the objective so that the people you interact with online are the people that you see every day, know or are personally attached to, you will find yourself immersed in a well rounded social media experience.  Start small, start local and understand that your network will grow organically over time.

Assignment for those who look to be more engaged.

1. Subscribe to and post 10 Youtube video comments on any of the accounts below.

• http://www.youtube.com/user/rogersmithnews
• http://www.youtube.com/archingbridge
• http://www.youtube.com/panmanproductions
• http://www.youtube.com/ekrogersmith
• http://www.youtube.com/user/adamjwallace1

2. Share 3 of the videos that you commented on to your Tumblr account. If you don’t have a tumblr account yet, you should sign up for one.

3. On tumblr, reblog a post from someone that you know.

I plan to be persistent in my goal to increase and improve community engagement. I look to instigate activity internally so that we can be well versed in our future online engagements. Don’t be afraid to post questions on the blog.

Please Participate, Comment, Share and Engage.

Talk to you soon.

John

• Portuguese Wine Tasting- NYC Episode #726
• New Zealand and Australian Wine Tasting NYC, Episode #727
• Italian Wine Tasting NYC, Episode #728
• French Wine Tasting NYC, Episode #729

In the Lab Gallery at the Roger Smith Hotel, Gary Vaynerchuk gathered with friends from the Social Media world to celebrate Wine. We filmed 5 days of Live Broadcasts at 47th and Lexington to an audience of serious Wine fanatics. It was a lively event with a super-star lineup of internet celebrities.   It was a pleasure interacting with Gary V.

What was your favorite wine selection from the episodes above?

Thanks for watching.

John

6 filmmakers created 6 short films at the Roger Smith Hotel in one week, in August 2009. The 2009 Roger Smith Shorts Directors are Daniel Brothers, Sean Cunningham, Sherng-Lee Huang, Jacob Mendel, Dmitry Povolotsky, Ted Wallach. Stay tuned for updates regarding the production of the 2010 Roger Smith Shorts.

“The Honeymoon Killer” by Shreng-Lee Huang

“Suite 15″ by Jacob Mendel

“Clean The Room” by Dmitry Povolotski

“Rabid Rocky” by Daniel Brothers

“Hotel Genius” by Ted Wallach

“On the Rocks” by Sean Cunningham

Who is Roger Smith?

The 2009 Roger Smith Shorts will be released to the public for the first time since they were made on Tuesday, March 16th 2010. Stay tuned for more information.

Thanks for watching.

John Knowles

How Great Leaders Inspire Everyone to Take Action by Simon Sinek

A Lecture at the New York Entrepreneur Week at Columbia University.

There is a light bulb moment in this lecture. The Golden Circle concept helps define why you do what you do.

Panman Productions “Where all of your dreams come true!”

N:F:P FALL 2010 SERIES 3 COLLECTION After working in the high-end fashion design world in NYC for the past 8 years, for companies such as Calvin Klein, Shelly Steffee, and Vera Wang, Gail has launched her own brand free from mainstream trends. Each piece she designs has the ability to link, layer, fold, snap, shift and/or connect. Her collection is inspired by her surroundings, personal interactions and movement, and architecture and sculpture.

New Forms & Perspectives by Gail Travis fosters the concept of transformation and versatility.

RS POP UP SHOWROOM OPEN HOURS: MONDAY 2/29 – WEDNESDAY 3/10 10AM – 8PM

OPEN WINE RECEPTION THURSDAY 3/4 6 – 9PM

Marc is a member of the Roger Smith Community who will be actively creating content for the Roger Smith Social Media Program at the Roger Smith Hotel. Reporting from Spain Marc will be encouraging global engagement. His return to the Roger Smith Culture after being an intern for almost two years is exciting.

@highville on twitter, Marc is a Roger Smith Super Star. The quote below was recently posted to his tumblr.com account and provides a bit of insight into his sensibilities.

“Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteers be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.”

—

If You Can Raed Tihs, You Msut Be Raelly Smrat

(via bcnnyc)

Roger Smith News: I am Roger Smith by Marc Vilalta

As an intern at the Roger Smith Hotel the question that is asked, “Who is Roger Smith?” Marc explains that he is Roger Smith… in five languages.

You should follow Marc and engage with him online. By participate in the growing culture that is Roger Smith you are contributing to its global buzz. Post a comment and share with a friend. Thanks for engaging.

John Knowles

Roger Smith Hotel

16th Fl. Solarium Gallery

Friday. February 26th

Starts 7pm-10pm

After Party TBD

Admission: FREE

Come one and bring all. We are having the long awaited art opening party for both the Kevin Garcia, “One in Many” show, and the Pedro Sousa, “Traveler” Show.  The Roger Smith Hotel has been gracious enough to offer a $99 room special for the next 10 days starting on Feb 23, 2010. Lily’s will be providing appetizers and a full cash bar, if you are also interested in having dinner we advise that you make reservations before the opening. There is a 10% off dinner special for anyone attending the opening (please notify your waiter when you are seated).

To learn more about the artists and the shows here are some links:

Kevin Garcia, “One in Many”

Pedro Sousa, “Traveler”

* all art is for sale. inquiries can be made in person at the opening to John Knowles or Aleks Degtyarev or via email to art@panmanproductions.com.

Thank you and hope to see everyone there.

Click here to learn more about the platform.

What am I talking about?

Distribution!

In an effort to expand our internal communication, I look to have all of the participants within our broad community to utilize the same platform.

Here is a list of tumblr blogs to follow

John Knowles

Adam Wallace

Brian Simpson

James Knowles

Ek

Melissa Rodriquez

Lily’s nyc

John Birdsong

Aleks aka Freakcast

Abianne Prince

Others to follow

Julia Roy

Gary V

Frank Wallace

Panman Gallery

Panman Productions

To look internally and think locally is the objective. The people on this list are members of the greater Roger Smith Community who interact with you on a daily basis. It is my goal to broaden our community engagement and open the flood gates to the potential of our team as a whole.

I encourage you to sign up and follow anyone you know in an effort to increase internal awareness of our online presence. If you have any concerns of questions, please don’t be too shy to ask. It is a sharing platform that will allow for media to spread efficiently within our network.

What can you expect? When Panman Productions began its relationship with the Roger Smith Hotel we engaged in a series of dailies which were quick snapshots of the the work that were engaged in at the moment. It is my goal to re-instate the daily notion and open the interactions to all members of the Roger Smith Community. Know that you can be a simple observer or an active participant in content distribution. If you have any question on how to engage in the process I am happy to help facilitate you interests.

Andy Smith

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click here to watch

From Websites to Blogs to Facebook
Food writing has progressed from tiny triangular marks impressed in clay tablets, stored in heaps in Mesopotamia, to much tinier magnetic impressions stored somewhere “out there” in cyberspace. Changes in the medium may change the message, but the goal is the same: writers want readers to experience their work—what’s different is that readers get to respond to writers more directly than ever before. Like it or not, food writing is not likely to change back to the one-directional medium it once was.
Gary Allen, chair
Irena Chalmers
Mitchell Davis
Bret Thorn
Laura Weiss

click here to watch

TV and Beyond: The Future of Food and Cooking in Broadcast Media
Beginning with home economist-hosted programs in the 1940s, cooking on television has evolved over the last sixty plus years into a phenomenal industry and pastime. What does the future of food media look like and where/how will we view it? Who will be our guides? What will we be taught and how and what will we learn?
Kathleen Collins, chair
Geof Drummond
Joe Langhan
Dana Polan
Krishnendu Ray

click here to watch

The Future of Food Writing on the Internet
This panel will explore how the continually changing, ever-evolving world of Internet technology is impacting food writers. Will technology make it easier–or harder–for writers to make a living? Will there come a time when a writer can completely sidestep traditional media and become successful, financially and critically? How will developing technologies impact–positively and negatively–the industry
David Leite, chair
Elissa Altman
Joe Langhan
Bonnie Tandy Leblang
Renee Schletter

click here to watch

Blogs with Tweet Sauce: The Future of Recipes

The Internet and television cooking shows have irrevocably changed the way cooks search out and use recipes. How do we deal with the challenges of this new environment? What recipes can we trust? Is the on-line community fostered by recipe ratings of any value? This panel will explore the future of recipes, their reliability, their validity as cultural documents, and their impact on how people learn to cook and go about preparing daily meals.
Lorna Sass, chair
Elissa Altman
Melissa Clark
Barbara Haber
Amanda Hesser
Sarah Kagan
Barbara Ostmann

click here to watch

Powerful Potables
Calling all cork dorks and coffee geeks! How is the increasingly specialized world of beverage writing evolving? How have platforms like Wine 2.0 changed the playing field? If you already write about food, what tools & training do you need to expand into writing about wine and other potables.
Kara Newman, chair
Alice Feiring
Alan Kropf
Nora Maynard

click here to watch

Good-Bye Gourmet, Hello Yelp!: The Changing Role of the Restaurant Critic
However much the media landscape has changed, people still want to know where to eat. This panel on restaurant reviewing will touch on the past, current, and future of restaurant reviewing. Emphasis will be placed on changes in the relationship between the reviewer and diners, the reviewer and media outlets, and the reviewer and the restaurant industry. The craft of reviewing restaurants will be explored in the context of other forms of cultural criticism.
Mitchell Davis, chair
Gabriella Gershenson
Irene Sax
Robert Sietsema

click here to watch

Food for Thought: The Future of Academic Food Writing
Recent years have witnessed an explosion in academic food writing. Food series have rolled off university presses and specialized and cross-disciplinary journals abound, all to sate the growing appetite for classroom materials and scholarly investigation. This panel unites distinguished authors and editors in the academic world to assess where we are and where we might be going in this hot pot of academe.
Cathy Kaufman, chair
Ken Albala
Jennifer Crewe
Bruce Kraig
Marion Nestle
Andrew F. Smith

click here to watch

Turning Your Life and Food into a Best Seller

In today’s world, food writing is everywhere– in newspapers, magazines, recipe headnotes, web sites, blogs and tweets. Much of it is informative and some of it pretty interesting, but not necessarily the stuff of literature. For that, readers turn to memoirs–some food based, some with food as a potent ingredient unveiling other lives and times. What distinguishes a food memoir and makes it fresh? These panelists will tell you how they did just that.
Judith Weinraub, chair
Monica Bhide
Kathleen Flinn
Betty Fussell
Mimi Sheraton

click here to watch

Food Writing Profession: Current State and Future Prospects

Holly Hughes’ words, “Food has never been so high on America ’s agenda – are 21st-century food writers ready to meet that challenge?” To open the conference, a panel of four food-writing visionaries will present the art of food writing historically, presently and in the future from their points of view. Molly O’Neill will discuss the changing context of American food writing, including food-travelogues to a social/political commentary on the world to legitimization of the nostalgia cult. In a more microscopic way, Holly Hughes will focus on the past decade in food writing. How do the lines between journalism and entertainment blur, considering celebrity chefs and television cooks who produce cookbooks? Where do food safety and health fall in the spectrum of food writing today? Then, with a macro view of the world of food words, Ray Sokolov will look into the future. He sees the future of food writing much like its past, only more so. Moderator Antonia Allegra will look at why food writers write, even in this difficult economy; and she will discuss the thrust of food writing for cookbooks and other culinary writing as it exists today.
Antonia Allegra, chair
Holly Hughes
Molly O’Neill
Ray Sokolov

click here to watch

Surface or Substance: Food Writing in Magazines
What is the role of magazines in the food world today? Should they provide a practical guide to the kitchen, with plenty of recipes and useful techniques? Should they offer diversion through lifestyle stories and glossy images that make readers drool? Or do magazines have a responsibility to report on the ethical and political issues surrounding food in the twenty-first century? This panel of seasoned magazine editors and writers will explore the possibilities and limitations of food writing for magazines today.
Darra Goldstein, chair
Dana Bowen
Barbara Fairchild
Jane Daniels Lear
Jordana Rothman
Bret Thorn

click here to watch

Cookbooks and the Cyber-Age?

This panel will examine the current state and highly uncertain future of cookbook publishing. Panelists will consider how shifting patterns in home cooking and restaurant dining are altering people’s expectations of cookbooks. They will also discuss the impact that television has already had on the American cookbook audience as well as the radical changes being brought about by new phenomena such as cyber-publishing, culinary websites, blogs, and online recipe searches.
Anne Mendelson, chair
Rux Martin
Molly O’Neill
Roy Finamore
Angela Miller

click here to watch

Fight and Flight: the Newspaper Food Section of the Future

Fight and Flight: the Newspaper Food Section of the Future
A discussion of the evolution of food writing as newspapers take on the challenges of a very new day. The effect of RSS feeds; blogs; recipe websites; Twitter; the Food Network; and the turn away from print, on content, style, format, and even survival.
Cara De Silva, chair
Jane Black
Sylvia Carter
Kim Severson
Judith Weinraub

Tribal identity is no longer a function of ethnic heritage or geographic locale. It is a choice. You express this choice to the outside world through your personal style.

At Tribal Couture their mission is simple: Enhance your personal style and express yourself …. with jewels that are just as bold and unique as you are!

SHOP WITH THEM AT RS POP February 13-25th!

http://www.rspopshop.com/events

A Live art installment will take place on February 23rd from 7-9PM in the Roger Smith Popup Shop.  Join us for one night of projection entertainment by Panman and Freakcast to compliment the Bold Jewelry line Tribal Couture.