This is intended for the greater Roger Smith Community and is an open invitation to participate in our Culture. It is a training syllabus aimed to improve our community’s online awareness and impact.

To start we need to assess the platforms that we are building.  We have active engagement on Facebook, Youtube, Twitter, Tumblr and a couple of other Social Media platforms. To engage in a blog marketing strategy is the method that we gravitate to in an effort to reach larger audiences. Here are my notes on the path towards full community engagement in the Roger Smith Social Media program.

1. Get people on the same platforms. Everyone should have their own accounts and be advised on best practices.

• Facebook
• Youtube
• Tumblr
• Twitter
• Other

2. Establish Best Practices

Commenting on youtube videos, facebook posts and blog posts are great ways to engage with people. It demonstrates to the community that you are reading, listening and looking to further engage. It is said that to increase the amount of comments on your blog you should post 10 comments on others.

Sharing is one of the most essential elements of a social media program. We aim to build a culture that actively shares content internally and to larger communities. To use blog platforms to format relevant media is a good way to organize content that can be shared effectively. We have our Social Media hub Roger Smith Life which is a great blog to share content from and a series of Tumblr blogs that are set up to be individualized sharing platforms. I like to describe tumblr accounts as bulletin boards.

Follow and Subscribe to the social media accounts that you like.

“If you like it, share it!” Make sure to share other people’s media more than your own. What goes around, comes around. If you share others’ work, they will share yours.

3. Keep it local, in abundance and be sure to engage offline! Being Social in person is the key to success. Face to face interactions are probably the most important ingredient in an effective Social Media Strategy. If you localize the objective so that the people you interact with online are the people that you see every day, know or are personally attached to, you will find yourself immersed in a well rounded social media experience.  Start small, start local and understand that your network will grow organically over time.

Assignment for those who look to be more engaged.

1. Subscribe to and post 10 Youtube video comments on any of the accounts below.

• http://www.youtube.com/user/rogersmithnews
• http://www.youtube.com/archingbridge
• http://www.youtube.com/panmanproductions
• http://www.youtube.com/ekrogersmith
• http://www.youtube.com/user/adamjwallace1

2. Share 3 of the videos that you commented on to your Tumblr account. If you don’t have a tumblr account yet, you should sign up for one.

3. On tumblr, reblog a post from someone that you know.

I plan to be persistent in my goal to increase and improve community engagement. I look to instigate activity internally so that we can be well versed in our future online engagements. Don’t be afraid to post questions on the blog.

Please Participate, Comment, Share and Engage.

Talk to you soon.

John

• Portuguese Wine Tasting- NYC Episode #726
• New Zealand and Australian Wine Tasting NYC, Episode #727
• Italian Wine Tasting NYC, Episode #728
• French Wine Tasting NYC, Episode #729

In the Lab Gallery at the Roger Smith Hotel, Gary Vaynerchuk gathered with friends from the Social Media world to celebrate Wine. We filmed 5 days of Live Broadcasts at 47th and Lexington to an audience of serious Wine fanatics. It was a lively event with a super-star lineup of internet celebrities.   It was a pleasure interacting with Gary V.

What was your favorite wine selection from the episodes above?

Thanks for watching.

John

6 filmmakers created 6 short films at the Roger Smith Hotel in one week, in August 2009. The 2009 Roger Smith Shorts Directors are Daniel Brothers, Sean Cunningham, Sherng-Lee Huang, Jacob Mendel, Dmitry Povolotsky, Ted Wallach. Stay tuned for updates regarding the production of the 2010 Roger Smith Shorts.

“The Honeymoon Killer” by Shreng-Lee Huang

“Suite 15″ by Jacob Mendel

“Clean The Room” by Dmitry Povolotski

“Rabid Rocky” by Daniel Brothers

“Hotel Genius” by Ted Wallach

“On the Rocks” by Sean Cunningham

Who is Roger Smith?

The 2009 Roger Smith Shorts will be released to the public for the first time since they were made on Tuesday, March 16th 2010. Stay tuned for more information.

Thanks for watching.

John Knowles

How Great Leaders Inspire Everyone to Take Action by Simon Sinek

A Lecture at the New York Entrepreneur Week at Columbia University.

There is a light bulb moment in this lecture. The Golden Circle concept helps define why you do what you do.

Panman Productions “Where all of your dreams come true!”

N:F:P FALL 2010 SERIES 3 COLLECTION After working in the high-end fashion design world in NYC for the past 8 years, for companies such as Calvin Klein, Shelly Steffee, and Vera Wang, Gail has launched her own brand free from mainstream trends. Each piece she designs has the ability to link, layer, fold, snap, shift and/or connect. Her collection is inspired by her surroundings, personal interactions and movement, and architecture and sculpture.

New Forms & Perspectives by Gail Travis fosters the concept of transformation and versatility.

RS POP UP SHOWROOM OPEN HOURS: MONDAY 2/29 – WEDNESDAY 3/10 10AM – 8PM

OPEN WINE RECEPTION THURSDAY 3/4 6 – 9PM

Marc is a member of the Roger Smith Community who will be actively creating content for the Roger Smith Social Media Program at the Roger Smith Hotel. Reporting from Spain Marc will be encouraging global engagement. His return to the Roger Smith Culture after being an intern for almost two years is exciting.

@highville on twitter, Marc is a Roger Smith Super Star. The quote below was recently posted to his tumblr.com account and provides a bit of insight into his sensibilities.

“Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteers be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.”

—

If You Can Raed Tihs, You Msut Be Raelly Smrat

(via bcnnyc)

Roger Smith News: I am Roger Smith by Marc Vilalta

As an intern at the Roger Smith Hotel the question that is asked, “Who is Roger Smith?” Marc explains that he is Roger Smith… in five languages.

You should follow Marc and engage with him online. By participate in the growing culture that is Roger Smith you are contributing to its global buzz. Post a comment and share with a friend. Thanks for engaging.

John Knowles

It is a military notion to centralize communication tools so that everyone within an organization, community or ecosystem is operating within a similar structure. With many blog platforms to choose from, I believe that tumblr is the right fit to increase our community engagement. John Birdsong has written a very thorough explanation of the platform and its functionality which will be able to help you understand how this system really works.

Click here to learn more about the platform.

What am I talking about?

Distribution!

In an effort to expand our internal communication, I look to have all of the participants within our broad community to utilize the same platform.

Here is a list of tumblr blogs to follow

John Knowles

Adam Wallace

Brian Simpson

James Knowles

Ek

Melissa Rodriquez

Lily’s nyc

John Birdsong

Aleks aka Freakcast

Abianne Prince

Others to follow

Julia Roy

Gary V

Frank Wallace

Panman Gallery

Panman Productions

To look internally and think locally is the objective. The people on this list are members of the greater Roger Smith Community who interact with you on a daily basis. It is my goal to broaden our community engagement and open the flood gates to the potential of our team as a whole.

I encourage you to sign up and follow anyone you know in an effort to increase internal awareness of our online presence. If you have any concerns of questions, please don’t be too shy to ask. It is a sharing platform that will allow for media to spread efficiently within our network.

What can you expect? When Panman Productions began its relationship with the Roger Smith Hotel we engaged in a series of dailies which were quick snapshots of the the work that were engaged in at the moment. It is my goal to re-instate the daily notion and open the interactions to all members of the Roger Smith Community. Know that you can be a simple observer or an active participant in content distribution. If you have any question on how to engage in the process I am happy to help facilitate you interests.

New Installment at RS POP – Tribal Couture: BOHO CHIC

Tribal identity is no longer a function of ethnic heritage or geographic locale. It is a choice. You express this choice to the outside world through your personal style.

At Tribal Couture their mission is simple: Enhance your personal style and express yourself …. with jewels that are just as bold and unique as you are!

SHOP WITH THEM AT RS POP February 13-25th!

http://www.rspopshop.com/events

A Live art installment will take place on February 23rd from 7-9PM in the Roger Smith Popup Shop.  Join us for one night of projection entertainment by Panman and Freakcast to compliment the Bold Jewelry line Tribal Couture.

Tumblr is a popular short form blogging service; it was founded by David Karp in 2008 and has grown since then to 3 million plus “publishers”. The number one reason to use tumblr as a blogging platform is that it’s really really simple, like even my cat could use it.

Here’s what Tumblr has to say about Tumblr…

“Tumblr lets you effortlessly share anything. Post text, photos, quotes, links, music, and videos, from your browser, phone, desktop, email, or wherever you happen to be. You can customize everything, from colors, to your theme’s HTML.”

Get started. Register as a user. Tumblr’s registration should be a model for all. It takes thirty seconds and skips on asking your blood type and your mother’s maiden name. Easy.

Once you’ve registered you’ll want to name your Tumblelog. If you change your mind you can change the name later. Tumblr uses a dashboard setup, and if you’re familiar with wordpress you’ll either find it’s simplicity refreshing or leaving you wanting more.

Tumblr will allow you to post a picture, text, video, link, or song from your desktop or mobile. It will also syndicate that message to twitter and/or facebook. In other words it makes sharing your, or someone else’s, content really easy. The other great thing is custom themes. Tumblr allows you to choses form hundreds of custom themes to completely change the look and feel of you r tumblelog.

Following and being followed…

If someone is following you, your posts will show up in their dashboard feed similar to the news feed in facebook or twitter. This makes keeping up with what your friends are doing/saying pretty easy.
Tumblarity is tumblr speak for popularity. Tumblr is a bit of a social network as well as blogging platform, as it allows you to follow other people and vice versa. If your tumblarity goes up, it means you have more people viewing and interacting with your posts.

Sign up for tumblr, and get blogging. It’s free (and there are no ads)!!!

As an appreciation for all of the support we received in 2009, the Roger Smith Hotel will be giving away one room every day in the month of January to our online community.   We will be releasing information regarding Roger Smith Room giveaways with the twitter hashtag “#Rogersrooms” so that you will be able to track the promotion.

How does the Rogers Rooms promotion work? 

Roger Smith Rooms will be given away by members of your community. Every day at 11 am we will announce who will be giving the room away and how they plan to do it. At 4 pm, we will announce a winner and that person will be able to pick a date in the month of January to come and visit us. Based on the scheduled availability plan on staying in Suite 1102.

Participation is the name of the game!

Each day a room will be given away through an online interactive method. It could be trivia, a creative competition, or just a first initiated response. For more information regarding this promotion please engage with us on Twitter with #Rogersrooms and we will answer any questions you might have. As an added bonus, even if you are not picked for a free night, we will Direct Message all participants an exclusive promo code (only offered here) for substantial savings when booking a room in the future.

We aim to engage with you as a member of the Roger Smith Community. What better initiation, than to have you stay with us and experience the pride of Roger Smith, his rooms. 

We look forward to having you as our guest.  Thanks for the support.

See you soon. 

Roger Smith.