I write this as the son of Benjamin Franklin… I offer 100 thanks to you who continues to engage, support and contribute in the dialog and discovery of ideas. At the end of the kite their is a key. The idea is that it will conduct the charge that causes inspiration and break though. As you pull in the kite, the key seems to take the shape of a Roger Smith Hotel Room key. The connection between Roger Smith, Ben Franklin and James Knowles is complete.

I leave for Sweden with a pack full of Rogersrewards. My week has been a running race. Pace has been crucial. With so many things happening, I moved with speed and agility and made certain opportunities available.

“Social Media is a method, Realtime is a mindset.” – Thanks @DMScott

When things happened quickly, I reacted with lightning speed. Opportunities begin to present themselves and the scene changes. Support gained. Friends made. Barrier broken down. Progress! If you have your head up, you can see the world around you.

Only last week, I was advising those around me to be aware and keep their heads up. I am reminded of a young hockey play diddling with the puck at the blueline, ready to get laid out because his head is facing the ground. Not only is he in danger of getting his bell rung but he misses the opportunity of his wingman dashing to the net.

“You can only score if you shoot the puck”, says wise sue2!

So as I dart from, Spain to LA, Bahamas to VT now I am off to Are.
Wish me safe travels. I look forward to some snowy Swedish skiing conditions. I will be sure to bring you back a haring.

Looking forward, I am continually trying to conquer spaces and am feeling victory with the idea of hosting meet-ups in our beautiful suites.

Dare to dream and make your dreams a reality.
Till next week.
I am Panman aka @pancity, breaking open the head.

Stay tuned for details on my Mixology Meetup  that will happen in March.

1. Create and understand your buyer persona.

2. Follow the Grateful Dead. There are great marketing lessons to be learned from one of the world most iconic bands.

3. Cultivate eccentrics.

4. Talk about the snow. Man there was a lot of snow. Keep it human. Keep it current.

5. Real-Time Marketing and PR.
6. Old Rules v. New Rules
7. Is this Popup Marketing?

8. “You are a marketing company that has a hotel!”… Lightbulb.
9. Beware of the snap!
10. Communicate with your buyer persona.

Having David speak with us has transformed our marketing identity at the Roger Smith Hotel. We are beginning to look at our business in new light with a focus on persona rather than product.  Personally, I look to be a utility.  How can I help you? I aim to connect with more people within the thought leader positions, the trend setters, the brands that are looking to expand their reach, and the people who actively participate in their communities. There are opportunities popping all over the place. Come share in the glory!

Voicenote DMScott RS Consulting by Panman

If you are still paying attention, now is the time to act.  I look forward to engaging with you. Reach out. Become part of the Roger Smith Culture. How can I help you?

Thanks

John Knowles

Director of Innovation

They are all hotels that offer their own fashion events.

Hotels in New York City have long offered after-parties during fashion week. But this season, the trend extends beyond inviting well-paid international DJs to spin for the fashion set when the shows are over. Hotels are increasingly taking their marketing a step further by pairing up with designers and fashion purveyors to host their own shows and events.

Beauty stat a beauty web site, and the Roger Smith Hotel, held four daily contests this month that offered a stay in a suite for the first four days of Fashion Week. BeautyStat.com visitors entered the contest by leaving a comment about why they should win. The suites housing the four winners will be furnished with a survival kit filled with beauty and spa products, produced with fashionistas in mind.

Announcing Winners – Beauty Digs: New York Fashion Week Hotel Rooms Giveaway at The Roger Smith Hotel

Already we have received two comments on the New York Times Article showing customer appreciation for their stay at the Roger Smith Hotel.  It is been great brand exposure for Repêchage, great circulation of beauty stat and great exposure for the Roger Smith Hotel.

It has been a pleasure.
John Knowles
Director of Innovation

Feel free to reach out if you have any question about what we are doing with our branded suites @RShotel. @pancity is my handle!