PART 1 Emotions

“How do we get people to care about our ideas? We make them feel something.”

- Made to Stick: Why Some Ideas Survive and Others Die. Chip Heath & Dan Heath

PART 2 “Its all about the people.”

The characters make the story interesting. Last week we met with a collection of Chinese Television Executive to talk about the Real Time Media, Live broadcasting online and the effect of Social Media on an industry. With a language barrier we broke ground when we had each of our guests introduce themselves directly into the camera. With the share cameras on the market like the flip or the Kodak Zi8 it is an interesting moment when you realize that you can turn the camera on yourself.

“The stories told here show how individuals, sometimes by design, but often by accident can change the course of history.”

10 Days That Unexpectedly Changed America.  Steven M. Gillon

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PART 3 To Summarize

“Here is our checklist for creating a successful idea. A Simple, Unexpected, Concrete, Credentialed, Emotional, Story.”

- Made to Stick: Why Some Ideas Survive and Others Die. Chip Heath & Dan Heath

We are interested in the art of story telling as a way to engage with people. With people as our subject we build relationships surrounding the stories that are told. We look to listen, engage and share your stories. So please engage us with your story and become part of our culture. If you like it, Share it, and be sure to make a comment.

Thanks for watching.

John Knowles